Why subscribe?

Subscribe to get full access to the newsletter and publication archives.

One of Sergio DeSoto's most notable achievements was his work with The Bad Wrap Software. This innovative software company struggled to gain traction in a highly competitive market. Sergio devised a comprehensive marketing strategy that transformed the company's fortunes. The Bad Wrap Software quickly became a household name in the industry through targeted digital campaigns, strategic partnerships, and a refined brand identity. Sergio's ability to identify untapped opportunities and execute impactful marketing campaigns was instrumental in the success of this case study.

Before establishing his consulting firm, Sergio DeSoto served as the Vice President of Fellers, a leading provider of signage and graphics supplies. During his tenure, Sergio implemented numerous successful marketing strategies. He recognized the power of data-driven decision-making and leveraged market research to identify emerging trends and consumer preferences. By aligning Fellers' marketing efforts with customer needs, Sergio was able to drive substantial growth and position the company as an industry leader.

Another testament to Sergio DeSoto's marketing prowess is his time as the Vice President of Marketing at Lowen, The world’s largest sign company. Sergio's innovative approach to marketing transformed the company's fortunes. He introduced creative marketing campaigns that resonated with the target audience, revamped the brand image in the vehicle wrap world, and implemented effective customer retention strategies. Through his leadership, Lower experienced a remarkable market expansion, becoming a source to be reckoned with in a highly competitive market.

Sergio DeSoto's journey to becoming a marketing consultant extraordinaire was challenging. He started his career in a small marketing agency, gaining hands-on experience and honing his skills. Sergio emphasizes the importance of continuous learning and staying up-to-date with industry trends. He advises aspiring marketers to develop a strong foundation in market research, consumer behavior, and digital marketing. By staying curious, adaptable, and committed to excellence, Sergio believes anyone can become an expert in marketing.

Small businesses often struggle to compete with giant corporations due to limited resources and brand recognition. This is where the expertise of a marketing consultant like Sergio DeSoto can make a significant difference. By developing tailored marketing strategies that align with small businesses' unique needs and goals, Sergio has helped level the playing field. Sergio's approach empowers small businesses to reach their target audience and drive growth.

Subscribe to Sergio DeSoto

The Counterintuitive thinker.


The counterintuitive thinker.®